A conversation with Eris O'Brien - Principal Trainer for BizDevEssentials and Managing Director of Lazuli Consulting.
Why do you see Business Development as important
If you want to stay in business or grow your business, then BD, or Biz Dev to Americans, is key. It’s about more than marketing and sales, it is about leading the company in the direction it wants to go.
As a BD Manager your role is to be the outward looking person; the scout if you like. Go find the opportunities, evaluate them, shape them a bit and then bring that home as a set of decisions to be made.